Writing
Insights
Four pieces, each meant to be usable on its own by somebody who never telephones. In this trade the writing is the credibility: a consultancy whose website says only that it is experienced has given you no way to judge it.
Is it a sales problem or a delivery problem?
Almost every owner who calls us has decided which one it is before they pick up the telephone, and about a third of them have decided wrong. Here is how to tell in an afternoon.
14 April 2026 · about nine minutes to read
Why the busiest month is often the least profitable one
Every business has a month where everybody worked flat out and the numbers came back worse than the quiet month before it. There are four usual reasons and none of them is bad luck.
22 May 2026 · about eleven minutes to read
The first manager: hiring above yourself without losing the business
The hire that most often fails in a small business is the first one with authority. It fails for structural reasons, not because the wrong person was picked, and most of them are fixable before the advertisement goes out.
30 June 2026 · about twelve minutes to read
Choosing business software without letting the software choose your business
The demonstration is designed to make you buy. Writing down what has to be true when the system is working — before anybody shows you anything — is the only reliable defence, and it takes about half a day.
28 July 2026 · about ten minutes to read
What is not in these
No statistics about businesses in general, because we have not measured a population of them. No case for a piece of work at the end. No number that says what a typical business sees, which would be invented data with a percentage sign on it.
Nothing here is benchmarked against anything. Nothing on this site compares your business to any other. We have not measured a sample of businesses like yours, so we cannot tell you what they typically do, and a figure presented as if we had would be invented data with a percentage sign on it.
$2,200 a partner day · ninety minutes free · about one in four we talk out of it
Start with the assessment, or just telephone
The assessment takes about four minutes and gives you a written summary of what your answers suggest and which engagement addresses each thing. It is indicative and not professional advice, and it is a better opening than a blank contact form. If you would rather skip it, the telephone works and the first meeting is ninety minutes and free.